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The secret of the most successful businesses: authentic communication
You can't buy loyalty...but you can invite
it.
You like it when people speak sincerely and seem to
care about you, right? Your customers feel the same way.
Clearly you care about your customers or you wouldn't be in business.
Let them know it by making your messages authentic—newsletters,
blogs, speeches, presentations—every communication.
Speak in your true voice. Same cost. Bigger ROI.
By the way, blogging
is the most powerful vehicle available for communicating in your
true voice...
My article Blog for Business - Is it right for your
company? appeared on several leading sources of Internet business intelligence
including MarketingProfs.com and CrainsCleveland.com.
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