Barbara Payne co-authors best-seller “Create the Business Breakthrough You Want”

ReallyGoodFreelanceWriter.com Owner, Brian Tracy and others share expertise in “World’s Greatest Mentors” book series

Cleveland, Ohio. September 13, 2004. Barbara Payne, managing principal of a ReallyGoodFreelanceWriter.com, providers of custom business writing services in Chicago area and in Northeast Ohio, today announced the release of ‘Create the Business Breakthrough You Want: Secrets and Strategies From The World’s Greatest Mentors,’ the book she co-authored with Brian Tracy, Mark Victor Hansen and other celebrity gurus and top business leaders.

The book is divided into the five categories of information most critical to success in today’s global marketplace and contains insights from some of the world’s most successful business and financial mentors. Ms. Payne’s chapter offers a unique and somewhat unorthodox approach to effectively marketing a company—essentially, according to Ms. Payne, “It’s about finding the true voice of your company.”

Ms. Payne was chosen to participate based on her accomplishments and her distinctive leadership in her profession as a marketing/public relations writer. She and the other contributors were chosen from among more than 2000 nominees for the book.

“One of the most impressive essays I ever read on marketing was in a compendium book like this—the wisdom of a number of different people,” said Ms. Payne. “So when I was nominated to participate in this project, I was quite honored. I knew it was a unique opportunity to share my advice about successful marketing with multiple new audiences that I might otherwise have a hard time reaching.”

The book, already on best-seller status, is designed to give readers the tools and the confidence they need to start and run a successful business. It’s received praise from business giants Ken Blanchard, co-author of The One Minute Manager® and The On-Time, On-Target Manager; and Harvey Mackay, author of the #1 New York Times best-seller, Swim With the Sharks Without Being Eaten Alive and Dr. Stephen Covey (The 7 Habits of Highly Effective People).

The book is specially organized in brief easy-to-read chapters so that people can read it quickly, take notes, and refer back as needed to these tips and strategies from experts all over the world, and is published by Mission Publishing, a division of The Mission Marketing Mentors, Inc. (http://www.missionmarketingmentors.com). For more details about the book visit www.reallygoodfreelancewriter.com/products/breakthrough.htm

About Barbara Payne and ReallyGoodFreelanceWriter.com

Since 1981 Barbara Payne has been providing Northeast Ohio businesses with custom marketing communications. Working with companies in high-tech, manufacturing, bioscience and other industries, she helps executives and professionals find their true voices and deliver their messages powerfully across all communications vehicles: speeches, newsletters, public relations, sales collateral and more. Clients include Fortune 250 corporations and world leaders in medicine and scientific research. For more information about Barbara Payne visit www.reallygoodfreelancewriter.com or call 440.646.0041.

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