ReallyGoodFreelanceWriter introduces business blog site

Business owners’ have new resource on
how to use pull marketing power

December 8, 2003, Cleveland, OH. ReallyGoodFreelanceWriter today announced the introduction of a new website designed to inform and educate business owners and executives on the use of web-logs (blogs) for marketing their businesses. The site makes use of blogging technology that was introduced to the general business public less than 18 months ago and is quickly catching on.

“Blogging is one of the most powerful new promotional tools available to businesses today,” said Ms. Payne, “but executives are nervous about trying it. They need help understanding what they can write about and how to handle any concerns about people saying something they feel might be negative.” The site will feature case studies of successful uses of blogging by companies across industries. The first studies are of two local business consultants, one for economic development and the other for small business.

“The Blog for Business site is a very practical and useful source of information for business owners and managers to expand on existing ideas for using technology to reach their best prospects,” said Don Iannone, a national economic development consultant headquartered in Greater Cleveland. About his case study, which is featured on the site, he says “I’m honored to share what I've learned in using blogging to advance my consulting business.”

“Our plan is to feature only companies that have made a commitment to doing what’s needed to make the process effective,” said Ms. Payne. “The site itself and the case studies are living documents that demonstrate ways business owners can overcome any hurdles and get the benefit of this powerful tool.”

About ReallyGoodFreelanceWriter.com
ReallyGoodFreelanceWriter.com provides integrated marketing communications services for the Northeast Ohio business community. Since 1981 managing principal Barbara Payne has been helping high-tech, manufacturing, medical and other companies find their voices, achieve Weatherhead 100 status, and deliver effective messages across all communications vehicles: newsletters, public relations, sales collateral and more.

Ms. Payne's work is featured in an upcoming book, “The World’s Greatest Business Mentors” scheduled for publication early 2004. She is also about to publish a new ebook: “Blog for Business: How to Attract Loyal Profitable Customers—and Keep Them.” For more information about Barbara Payne visit www.reallygoodfreelancewriter.com, or call 440.646.0041. For more about information about blogging for business, visit www.blogforbusiness.com