FOR IMMEDIATE RELEASE
Contact: Anita Campbell, CEO
Anita Campbell Associates Ltd.

Case Study Profiles Small Business Trends Weblog
Local Entrepreneur’s Weblog Cited as an Example of a Business Blog

Cleveland, Ohio December 10, 2003 – Anita Campbell Associates Ltd. announced today that its newest web property, Small Business Trends, has been made the subject of a case study about business weblogs.

Small Business Trends is a weblog that tracks trends affecting the small and midsize business market and entrepreneurial enterprises. According to Anita Campbell, CEO, the site is intended as a resource for any business, large or small, that seeks to do business with small and midsize businesses, and which needs to understand the issues affecting this market.

The case study was formally launched on www.BlogforBusiness.com, a site dedicated to business blogging by ReallyGoodFreelanceWriter, whose publisher is Barbara Payne, an experienced writer, marketer and long-time blogger.

According to Ms. Payne, the Small Business Trends Weblog was chosen as a case study because it is an example of using blogging for distinct business purposes:

"We chose to feature Ms. Campbell's blog because, as a former corporate CEO who has evaluated the medium carefully and chosen to implement it, she offers other executives a broad and deep perspective on using it to help the bottom-line. Because we fully expect Ms. Campbell to stretch the medium in new directions, we plan to keep her blog under careful observation and report developments to our customers."

The case study can be downloaded at http://www.blogforbusiness/casestudies.htm.

About Anita Campbell Associates Ltd.

Anita Campbell Associates Ltd. is a consulting firm with expertise in small and midsized businesses in the high tech, financial, services and other industries. The company provides a range of services designed to help propel businesses to the next level, including: growth strategies, target marketing, revenue modeling, pricing modeling, business plans and facilitated planning sessions. Anita Campbell Associates also tracks trends affecting the small and midsize business (SMB) market. For more information visit www.anitacampbell.com.

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