word enchantment in the same sentence with "business"?
Yes, hear me out.
We're all human
beings--whether we're the hard-nosed, driven kind of business owner/executive,
or simply the hard-working guy or gal who shows up faithfully to
work each day. Whatever part of that world you inhabit, you judge
and are judged mostly by statistics and goals achieved.
But dramatic performance
improvement isn't always about just driving harder. The fact is, if you’re
like most of us, you don't make major changes or powerful commitments
just because somebody raised your quota. In fact, that often has the opposite
effect--even damping down your motivation. But what can work is helping
your employees feel enchanted about their work. And your brand can play
a big role in that.
means to charm, delight, or captivate someone...to cast a magic spell.
Sounds like new-age-mumbo-jumbo, right? Well, if the Cleveland Clinic
can add Reiki (energy work) treatments as an option for those with certain
kinds of cancers, can enchantment in the workplace be far behind?
Let me tell you a
Once upon a time
a visitor was wandering around the Sacred City. He saw a huge construction
site and walked closer. To the first stonemason he saw he said, “What
are you doing, good sir?”
setting stones into mortar, can’t you see that?” muttered
the workman as he slopped another trowelful of mud over the cut stone
and wiped his hands on his pants leg.
said the visitor and walked on. He walked along the long wall, and at
the end he turned the corner and saw another stonemason. “What
work are you doing, good sir?” he inquired politely.
“My boss told
us we’re building a church of some sort,” the worker said.
said the visitor. “Thank you.” And he walked on along that
wall. At the far end of it was another workman, apparently doing the
same work. This time the visitor hesitated, but decided to ask once
more. “Sir, what is it you are doing today?”
The stonemason stopped
his work and turned to regard the visitor. He smiled and said, “I
am proud to be one of a Company of Stonemasons that was invited to help
build the greatest cathedral the Sacred City has ever seen. It will
rise higher than any other, be made of highest-grade stone and marble,
and house many of the finest treasures in the world. It will shelter
many holy clerics, and those who enter its doors will be awed by its
grandeur and cannot fail to understand the greatness of the Deity to
whom it is dedicated.”
I ask you: which of
those guys do you want slopping your mortar? Do you think that third guy's
a little nuts--or does he sound like you'd like your employees to sound?
Somebody convinced him—and keeps reassuring him—that the work
he's doing is an important part of a much greater goal. That his contribution
was critical, and that the rest of the world would look with respect on
the institution of which he was a part.
Are your employees
filing papers, or helping your company become world-renowned? Are they
plugging metal pieces into other metal pieces, or are they building the
best damn widgets that any widget-user ever latched onto? If
of what’s going on at ReallyGoodFreelanceWriter.com:
• Had my book-editing
skills listed by U-Publish.com during a national broadcast of "Ask
Heloise" on August 15. Listen to how
easy it is to publish your book.
• Presented tips
on writing for the web and on blogging for 75 Lake County Professional
Communicators--(they gave me the cutest replica of a microphone!)