Was invited to Cleveland recently to do a presentation about blogging for businesses. It seems there’s still a lot of confusion about what a blog is supposed to be, although moreÂ small business owners and corporationsÂ are realizing a blog is great for SEO (search engine optimization) and that this form of communication can’t be considered a passing fad–it’s a solid trend. Once you decide you want to set one up, theÂ challenges include picking what to write and figuring out how to write it. So I addressed some of those questions in my presentation.
Business blogs are all about using the power of the Internet to communicate with your customers and prospects in a non-commercial, personal way. Why would you want to do that? Because we are all inundated with information and commercial messages today. We have to find new ways to cut through the noise–a blog is a powerful one.
You can review the presentation slides by going to “5 Reasons Why Blogging Is Good for Your Business.” Check out the links to some interesting CEO blogs. Email me if you have questions or want to discuss how a blog might work for your business.