Is your website ready for mobile?

You know the day is coming when wireless Internet connections will be ubiquitous on cell phones, and more people will be looking for information while they’re on the move. The challenge for all of us is to make sure our website (or at least an optimized version of it) is easy to read and makes a strong impact on the mobile browser screen.

Here comes a group that’s hoping to hurry the process along. They’ve set themselves up as official registrats of a new domain extension–.mobi–that will be (they hope) used for lots of sites optimized for tiny screens. While Google and Microsoft have already bought into a .mobi address, their streamlined sites appear automatically when someone on a mobile device types in the dot-com address. That’s what you should set up yours to do, too.

And as the Internet explosion of business online continues, it’s going to matter less and less in the future what your extension is. It’s all about user-friendliness and valuable content–like it’s always been. It’s only the venue that’s changing.

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