Blogging as a tool for direct marketers

Well, that’s what this blog is all about–how blogging connects with business. And today I’ll be in Cleveland to facilitate a panel of experts on the topic.

The Northeast Ohio Direct Marketing Association is a hard-working bunch of people in the direct marketing business–which means marketing directly to people as opposed to putting ads on television or in mass circulation publications. Direct was traditionally done through snail mail, but these days it includes email–one of the most powerful means of reaching your audience available today–and now, increasingly, blogging as delivered by a technology called RSS web feeds.

We’re going to talk about the people side of blogging (social networking), the tech side (RSS) and the money side (how to use blogs to make it). It ought to be interesting.

If you’re a rank beginner and want to ground yourself, read some blog terms here.

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