Small businesses without websites–save yourselves

RANKING 99. From Fortune magazine via the NAWBO SmartBrief comes these surprising statitistics about small businesses in America:

“…a snapshot of the nation’s entrepreneurial sector. Some revelations: While 6% of small businesses are open 24 hours a day, in the past three years at least 30% of small businesses have been closed 24 hours or longer because of a natural disaster; and although 81% of entrepreneurs plan to increase tech spending by 20% over the next three years, only 49% of small firms have a Web site.”

Surprising because so many of today’s entrepreneurs haven’t really grasped the power and reach of the Internet. Even if you think your business doesn’t need to be on the web–your products are sold by word of mouth or your services are too technical or professional, industry regulations too restrictive–you’re missing the boat.

Even professionals with tight restrictions on their practices are using the Internet to widen the universe of people who are at least able to consider using their services. At we have written websites for attorneys and CFP firms (certified financial planners)–two professions with the most demanding regulations and restrictions.

So if you don’t have a website, do yourself a favor: get a respected professional copywriter to write your copy, then hire a designer (prices here are all over the place). DON’T hire a designer and then try to figure out later what you should say in your pretty site.

And I’m telling you, if you think you can’t afford a website, you’re probably just not aware of the ways you can do this at extremely low prices. Call me or email me and I’ll tell you how to do it. JUST DO IT.

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