What's in an attitude?

Well, the question arose in a meeting the other day–what does it matter if your employees understand your brand? It stimulated my thoughts on that subject–I’m a great believer in selling the brand to employees as much as you do to your prospects and customers.

The benefits to be gained include potentially greater productivity, but the biggest thing I think you gain is the positive attitudes people tend to adopt when they feel a part of something more important than just their little piece of it.

So this month’s newsletter tells a story on this topic. If you don’t subscribe, you can find it at “Should you care if your employees care about your brand”

If you like what you read, you can get more each month by subscribing to GetMoreCustomers marketing tips newsletter.

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