A blog for your business is an investment in your brand. It extends your brand by improving your presence online and making a powerful ongoing emotional connection to your readers (prospects, customers, vendors, etc.). Now science has confirmed that branding produces results.
Study participants were asked to view a brand (in this case Volkswagen’s) and their brain activity was monitored in reaction. Astonishingly, a well-known brand–for virtually any type of product from cars to insurance–produced a flurry of positive activity that was independent of evaluative thought. In other words, even though they were asked to answer a question about the brand, participants engaged in little or no decision-making about the quality of the brand. And interestingly, an unfamiliar brand actually evoked a negative reaction as the brain struggled to understand its significance.
You’ve heard the expression: any publicity is good publicity. Here we have the proof. And further proof that political marketers are on the right track by deluging us at election time with banners that have just the candidate’s last name in huge letters–nothing about positions or causes or records. They know you’ll remember that name and probably not think twice–or maybe at all–about what it stands for.
Don’t waste this opportunity to extend your brand. Get your corporate blog in gear now. Email me today with your questions.