When you talk to your vendors, they usually have fresh angles or new products or services to talk about. Nothing wrong with sharing that kind of information with your blog readers. In fact, sometimes you might even want to invite a vendor to submit a guest post when it has something significant to talk about. The vendor will love you for it, and your readers will mostly likely enjoy hearing news and announcements about services, products or equipment that’s relevant to their world.
And as for competitors, you’re up against each other in any case. If you find out they have a better product than you, as the famous Microsoft Scoblizer blog says, you might as well link to your competitor’s site. Sooner or later, the people will find out anyway. That’s a tall order in our old way of thinking. And it’s not a snap even with today’s trend towards enlightened attitudes.
The key is to BE PRESENT and BE HONEST on your blog. It’s about being authentic and responsive. These words are semi-foreign to the business world of old, but they’re becoming more and more important in the new global, virtual world of today. You can’t hide, so you might as well come clean.