The Poynter Institute’s latest study on eye-tracking indicates what you may know already–search engine optimization is the best way to get visibility on the Internet. And that’s where a corporate blog comes in.
Natural search is considered the supreme method (meaning your content actually relates to the keywords or phrases the customer types into Google or elsewhere). Add the freshness-of-content factor and you can see that a corporate blog contributes dramatically to helping position your site for high rankings.
But the content has to have value–be interesting, entertaining, rewarding, or valuable in some other way to readers. That’s the hard part–keeping it that way consistently over time. Read more of what Poynter has to say about how to spend your money online here. Need help? Call me or email me with questions.