Archive for June, 2005

IT industry not immune to the curse (blessing?) of change

Wednesday, June 1st, 2005

Interesting take in a recent eWeek editorial on the “shortage of IT workers” that has prompted IBM and Microsoft to push for removing visa restrictions and partnerships with universities to grow more workers.

The author muses that this is surprising news to the thousands of US IT workers who are currently un- or underemployed. The author muses that it’s really offshoring that’s causing the problems–because US workers won’t work for low wages or put in onerously long 80 hour weeks. The fact is security–which is THE big issue in today’s world–is not being taught in schools anyway, so it really becomes an issue of companies offering training to workers in the security issues they’re most concerned about–and how much they want to pay people to take the training.

Impractical to pay experienced people to do it? Depends on your business model and what you consider worthwhile investments. Writer Jim Rapoza says the solution is to hire the experienced workers sitting out there–and pay them fair wages.

I am truly torn when I read this. I know that as an American IT worker, I’d be enraged over having invested a fortune in getting an IT degree, only to find my living being threatened by “outsiders.” But I also believe in not resisting change (see my latest newsletter) and simply accepting that we need to change our ideas of who business should run–and our personal attitudes about what’s possible.

Hey, by the way, entered this info into a TXT document with a wireless keyboard to Documents to Go on my Zire 71 PDA. Please let me know if you see a lot of “ty_ing erro_s.” Thanks.|

Wall Street Journal joins blogging coverage craze

Wednesday, June 1st, 2005

Corporations are jumping on the bandwagon, reports the WSJ. (One pundit observes that the incredible amount of mainstream media coverage these days about blogging may be more a reflection of journalists’ fear that blogging is undercutting their kingdom than the actual explosion of blogging.)

And of course, this is the best possible news for us professional writers: “businesses are hiring people to write blogs,…looking for people who can write in a conversational style about timely topics that would appeal to customers, clients and potential recruits.”

An executive who’s hired a professional to blog for the company says: “The blogs give us what we call a handshake with consumers, a bond of loyalty and mutual trust that’s different than the typical selling relationship, where it’s all about price. And here’s my favorite: “He adds, ‘You have to be conversational, and that sounds simple, but it’s not.’”

Microsoft employees write about 1,500 blogs. Here’s how cool they can get: a gourmet popcorn company advertises for someone to write a company blog on the love of popcorn. The point is to “enhance customer relations and help boost the company Web site’s search-engine rankings.”

Yep, that’s what blogging does. It’s here to stay. Its invention is a direct offshoot of the new ways technology is making our world operate. And…

it’s a good thing. ” )