I made this mistake that I have a tendency to do whenever the opportunity presents itself–I identified Hyundai as a Japanese automaker in a blog entry I posted below. I fixed the last entry after the blogmaster of a very interesting new blog SellToJapan pointed out my error. I know that Hyundai is Korean; how come I can’t seem to remember it? This new blog will help other cultures learn the nuances of doing business in Japan–a not inconsiderable challenge, given the in-some-cases extreme cultural differences.
Hyundai–the Korean automaker–has done something very exciting. As I wrote below, they’re installing XM satellite radio as standard factory equipment on all models across all Hyundai lines. XM radio, in case you haven’t heard about it, I predict is eventually going to put a lot of the monopolistically run mainstream stations out of business. Crappy reception in my area, for example, means I can’t even listen to many of the regular stations–and I’m not in the boondocks for heavens’ sake. But worse, I don’t even want to listen to what’s playing on many of those stations.
Variety. Choice. BIG things in music. It’s really frustrating when you can’t find music to suit your tastes. And buying CDs is not the answer–who likes all the cuts on a CD that you bought because you loved one or two songs by the artist? Pretty rare. iPod’s got something great going on–but it’s pretty expensive for the average consumer to ante up minimum 300 bucks and then start buying all the songs he/she wants. Yeah, I got on the iTunes store one day (my kids–bless their hearts–chipped in and bought me an iPod for my recent XXXth birthday) and thought, wow, only 99 cents a song! This is great–I’ll get all the songs I love.
Well, by the time I’d spent 30 minutes, I’d collected enough songs that I’d've been slapping down another hundred dollars (if I’d actually completed the purchase)–and those were just the songs I could think of right at that moment. XM radio charges a small monthly fee, no set up charge, and you have, I don’t know, a hundred some stations to choose from. No reception problems (though only if you’re within range of the satellite I guess–a couple of Blogcritics readers pointed out that Europe and Asia don’t have XM yet).
All of this points to a trend that businesses must find ways to deliver their services more affordably. Look at how Netflix has positively stolen the show from giant gobbler-of-small-indie-outlets video store BlockBuster. All Blockbuster can do is try to imitate–it’s whole business premise is out the window.
I predict we’re going to see a lot more of this kind of thing. I can’t wait to see the next one–businesses are going to need some really creative thinkers, and we consumers are going to be the winners.