Archive for the ‘corporate blog’ Category

Share personal anecdotes in your corporate blog

Wednesday, April 25th, 2007

You’re doing great things at your company. Finding new ways to serve your customers . And of course you’re telling your prospects and customers about these things in your corporate blog.

But remember, readers love hearing about you personally. How things in your personal life lead you to consider ways to serve them better. In Bill Marriott’s blog you’ll see that he regularly weaves personal experiences into his posts, even talking about his family, his grandchildren, and so on.

If you fear you’d be giving away your privacy, consider that there are many things you can tell about your personal life. Even if you’re not the owner of a vast hotel chain talking about staying at some fine hotel somewhere, still your experiences as a business owner or executive very often relate in some way to your work life–and talking about them won’t necessarily invite the papparazzi to invade your world. There are always dozens of occurrences in the course of a week at work that can bring sparkle and intensity to your blog content–sometimes especially if the experience is negative.

You wouldn’t hide every negative thing from a colleague. Think of your readers as colleagues and write to them as you would talk to your business associates. Use the same principles of privacy and decorum and common sense in both situations.

Are you a leader? A trend setter?

Friday, March 23rd, 2007

Oddly enough, the U.S. government seems to be slightly ahead of the private sector in setting people up to work from home. A recent study says that 44% of federal employees who responded to a survey have the option to telecommute. While those numbers could be skewed because if you don’t have the option, maybe the survey doesn’t look very interesting to you, that same situation probably holds true for government and private employees surveyed. 

That seems surprising…that the government is ahead of the capitalist system on any single item.  But when you consider the benefits of telecommuting to the organization, it’s maybe not so surprising.  They include: 1) significantly decrease traffic and pollution in congested cities, 2) improving employee recruitment and retention by enabling a better work-life balance, and 3) help ensure continuity of government operations during snowstorms and other minor events as well as after catastrophes. (Hmmm. The Homeland Security people may be having a hand in this.)

At any rate, if your company is enlightened–in any way–or is a leader at doing something new and better, whether for employees or customers or vendors, you get big-time brag rights on your business blog. Take ‘em.