Forrester is the 10-ton-giant of the business research world. Here they are weighing in on one of our favorite subjects: “Social media like blogs and peer reviews are gaining influence, and marketers avoiding these newly emerging channels risk losing business.”
Thankfully, they offer an easier entree into the world of social networking by suggesting that fear of blogs can be tamed by starting out with email marketing.Â The idea is that business owners can begin to get used to having interactions with their customers–listening to their customers. They can do so by experimenting with less frightening options like surveys, polls, message boards, and testimonials–learning that customer service includes inviting and dealing with customer responses.
Start learning to get personal in your marketing efforts, and you’ll be catching the wave that’s not a fad and isn’t going away: business blogs.