Sample contributions that have helped companies make sales, improve customer service, and
achieve repeated Weatherhead 100 status . . .

  • Ghost wrote feature article to introduce dramatic new technology in medical trade journal
  • Optimized manufacturer's corporate website to achieve 1st page ranking in Google and other search engines
  • Wrote sales letters that generated double the expected response
  • Redesigned corporate website to generate 30% of best new sales leads - saving 25% in direct mail costs
  • Dramatically increased and consistently maintained customer satisfaction with monthly and quarterly newsletters regularly featuring client interviews and testimonials
  • Gained prestigious awards for the company by authoring applications:
    • Microsoft RAD product award
    • Cleveland Area Knowledge Industry Company of the Year (Crain's Cleveland Business)
    • NorthCoast 99 (one of the best places to work in the area)
    • Weatherhead 100 fastest-growing company 8 consecutive years
  • Wrote and designed Conference Room Pilot (JAD session) manual that became the model for all major client implementations
  • Created internal online reference site that saves 25-50% of research time for sales, support and development staff
  • Improved communication between development staff and executives by creating Snapshot templates for R&D to track ongoing projects and present findings to executive leadership
  • Won national Crystal Communicator Awards for multiple issues of annual magazine I wrote, edited, designed and produced

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"As a professional editor short on time, I appreciated the precision and newsworthiness of the press releases I got from Barbara. Made my job easier. And I could always count on her help with interviews for the story."

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Carrier Journal

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